The Secret to World Dominance

1960, Ted Levitt: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"

2010, Vanity Fair: "If you can become a ubiquitous, octopus-like, hydra-headed, chameleon-ish, integrated horizontal and vertical database and command center, it could be years before a new technology challenges your dominance."

Now go forth and conquer. (And have a great weekend!)