Rule 2: Nobody ever asks if you want your app improved.
Rule 3: A really good app will be improved in a series of releases until it becomes slow, bloated and useless. (You can watch "innovator's dilemma" unfold in real time, right before your eyes.)
Rule 4: Describing an app as “gorgeous” is like saying your blind date has personality. (Corollary: A "gorgeous" app is essentially useless, even before the first "improvement.")
Rule 5: There's no such thing as a free app. (Corollary: Apps use you more than you use them.)
Rule 6: Apps launched without a revenue model are especially dangerous and prone to self-destruction.
Rule 7: Apps are like diamonds; if we stopped mining them today there would be enough already in circulation for every man, woman and child for the next century.
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