A Sonnet to the Cold Chain: Shakespeare Doeth Sensitech

I've written over 400 posts for The Occasional CEO and don't believe I've ever made more than a passing reference to Sensitech, a company with which I've been happily associated for 20 years.

Sensitech monitors and tracks perishable products as they move around the world--everything from tomatoes and ice cream to vaccines and biologicals.  It's the kind of business that does both good--by protecting the stuff that feeds us and keeps us healthy--and well by protecting customers' brands and profits.

In 2006 Sensitech was acquired by Carrier Corporation, part of United Technologies.  Here's how it all looks on the web:

Knowing this, you'll now fully appreciate the startling discovery made by our oldest daughter (who just happened to graduate college recently with a degree in English and Creative Writing).  She's been helping out around Sensitech doing some rewrites of corporate literature and the website while networking for a publishing job in NYC.

Much to my surprise, she stumbled upon--in the 16th-century archives of the company, no doubt--a sonnet composed by William Shakespeare celebrating Sensitech and the cold chain.  She emailed it to me today and I wanted to share it with you fans of the Bard, especially those of you with a true appreciation for the beauty of the cold chain.  Herewith, Shakespeare:

Winter is coming (so I've heard) but it is the great, invisible, connected winter that allows you to have a fresh banana tomorrow morning, even if the closest banana plantation is 3,000 miles away.

Shakespeare knew it and said so.  What better endorsement than that?

(And to Abbey: Hark, she speaks.  I will set down what comes from her, to satisfy my remembrance the more strongly.)

Posted by Entrepreneur Generations

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