U. S. military veterans who are farmers in Virginia can now use a special logo to promote their products. The logo is a combination of the Virginia Grown label and the Homegrown by Heroes logo. The Virginia Grown label has been used by farmers for 15 years to advertise locally-grown produce and products; the Homegrown by Heroes logo "is the official farmer veteran brand image developed in 2013 by the national Farmer Veteran Coalition," reports the Bristol Herald Courier. Gov. Terry McAuliffe unveiled the joint logo July 26. Several states such as Arkansas and Kentucky have also developed joint logos in the past few years.
John Fant, a retired cattle rancher and U.S. Army colonel, is serving as the president of the new Virginia chapter of FVC. He says the logo not only shows Virginia's support of military veterans and farmers in general, but may help to encourage more young veterans to get started in farming. "From a food security perspective, the average age of a Virginia farmer is 58½ years. So as current farmers transition into retirement, we need to replace them," he says. "We think many veterans have the specific skill set to do that, and this marketing tool can help them. Anyone who’s ever sold something knows you can have a great product, but if you can’t sell, you won’t succeed."
Farmers who want to use the logo must be certified as former military personnel through FVC. The first training program for interested farmers will be Oct. 27 and 28 at Hudson Heritage Farms in Halifax County. For more information contact Rebekah Slabach of Virginia Cooperative Extension at rslabach@vt.edu or (434) 476-2147.
from The Rural Blog http://ift.tt/2vXFbLr Virginia unveils new logo to give military veterans who farm a leg up in promoting their products - Entrepreneur Generations
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