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| Koby Palmer poses with a truck, a Bible, a shotgun, and an American flag. (Photo courtesy of Chatom Ford) |
A Fourth of July promotion at a rural Alabama car dealership has gone viral. Chatom Ford's "God, Guns and Freedom" sale is promising to give a Bible, a 12-gauge shotgun and an American flag to any qualified buyer who purchases a car through July 31, Jordan Culver reports for USA Today.
The dealership's June 26 Facebook video announcing the promo has been viewed more than 27,000 times. Chatom has about 1,200 residents. General sales manager Koby Palmer, 29, who features in the video, suggested to Culver that the promo is a local hit because Chatom residents "lean on their religious beliefs, their pride in America and they love to hunt."
Palmer clarified that the dealership isn't handing out shotguns to just anyone; buyers are given a certificate that can be taken to a certified firearms dealer and traded for a shotgun, as long as the buyer is at least 18 and otherwise qualified to purchase a firearm in any state, Culver reports.
Palmer also stressed that buyers don't have to take the flag, Bible and shotgun voucher if they don't want one. But, he said, the promo has been successful. Within the first three business days of the promotion's run, the dealership sold five cars. For a small town, "business is booming," Palmer said.
from The Rural Blog https://ift.tt/2RJ2e7i Rural Alabama car dealership promo a viral hit; dealer promises buyers a Bible, a shotgun and an American flag - Entrepreneur Generations
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