A new study by the Whitman Insight Strategies Initiative and Creative Circle Media Solutions shows that Americans are more likely to trust local media sources than nationwide news media. "Moreover, when asked where they go for essential information about COVID-19, local news scored much higher than cable news and social media channels," Editor & Publisher reports.
More findings from the Covid-19 Societal Impact Project "show how scared and frightened our readers are and how much they crave credible, local information that connects them with their community and offers hope and comfort," Editor & Publisher reports.
Overall, 34% of respondents said they've started using new sources and platforms for news because of the pandemic. Of that 34%, 29% said they've begun paying attention to local news sources. Respondents said local news was the most-trusted source on several measurements, according to the report.
from The Rural Blog https://ift.tt/3nvMKTg Study: Americans more likely to trust local media on the pandemic - Entrepreneur Generations
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