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Chris Richards, The Washington Post's pop music critic, was not impressed. "Springsteen was famous for refusing to cave to advertisers across his 48-year career, but now here he is on our Super Bowl screens, squinting into the middle distance like a parody of himself," Richards wrote after seeing a preview. "Despite the healing sound of his voice, Springsteen is ultimately preaching reconciliation without reckoning — which after January’s Capitol siege is no longer an acceptable path toward progress. Plus, this is Bruce Springsteen. Isn’t he the guy who’s supposed to know everything about hard work? Suggesting that we should all swiftly and metaphorically travel to the nucleus of White, rural America to make up and move along feels insulting and wrong."
It's Richards who is insulting and wrong. Hard work and rural America go hand in glove, and while Jeep's message is heavy on clichés and light on memorable points, we don't need liberal urbanites (Richards also slammed fossil fuels, though Jeep is developing electrics) discouraging multi-million-dollar messages that are aimed at helping people in our country find common ground – especially those from an urban Democrat reaching out to increasingly Republican rural America.
Francois said Springsteen thought the concept was spiritual: “He looked at this as a prayer,” and “felt it was time for him to be this guy in the middle of America, talking to America from this little chapel in the epicenter of America, and stand for the middle and nothing else. . . . He spent 12 hours on site. He was totally hands-on about the editing. He was very, very, very active with the editing and the process. He knew what he wanted, and he got what he wanted. . . .I hope, really hope, that this will be understood. We acted in good faith, and as good people, and trying to do this thing for the greater good. Now, it will be in the public domain and we will see what happens, but I have no regrets.”
from The Rural Blog https://ift.tt/3p5IDgY Springsteen's ad for Jeep from the center of the contiguous states was no masterpiece, but didn't deserve urban insult - Entrepreneur Generations
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