A rural community bets on a beef slaughterhouse dedicated to changing the industry to attract American workers - Entrepreneur Generations

The Sustainable Beef plant is the size of 10 football fields.
(Sustainable Beef photo)

In a bid to oust the slaughterhouse industry's bad reputation and attract American workers, Sustainable Beef opened a brand new plant in rural North Platte, Neb. 

The old rail town needed the financial lift and the "company believes the gleaming plant will appeal to locals who never would have considered doing such work," report Scott Calvert, Arian Campo-Flores and Patrick Thomas of The Wall Street Journal. "Town officials are pinning their hopes on [the] slaughterhouse, which promises an economic jolt but represents a risky bet. . ."

A shiny building isn't the only benefit Sustainable Beef offers -- the company has upended some slaughterhouse mainstays to increase its appeal. "The facility’s single daytime shift lets employees attend their children’s sports games after work," the Journal reports. "The company touts ergonomic work stands and individual lockers — even the plentiful toilets are an upgrade from typical meat plants." Pay starts at $22 per hour, which is average for the area.

Even with its upgrades and no third shift, Sustainable Beef faces stiff competition, possible worker shortages and a tight beef market. The company is "taking on the Big Four meatpackers —JBS, Tyson Foods, Cargill and National Beef — that control 85% of the beef industry," according to the article. "Nebraska faces persistent labor shortages, as workers age out or leave. . . . Cattle herd sizes have hit a 75-year low."

Location of North Platte, Neb.
(Wikipedia map)

But the company's investors have a shared goal of giving the industry's "Big Four" a run for their money. The new plant is "the size of 10 football fields, aims to process 1,500 head of cattle daily, with most of the beef going to Walmart, a minority stake investor in the project," the Journal reports. "The plant expects to hire about 850 workers by year’s end, which would make it the city’s third-largest private employer."

Fearing the possibility of crime brought on by immigrant workers, some North Platte residents pushed against the deal, but city leaders planned for predictable changes. Calvert, Campo-Flores and Thomas write, "The city is offering developers incentives to build housing, and up to 2,000 units are in the pipeline. Schools are boosting English as a Second Language instruction. The police department has outfitted officers with portable translation devices."

WSJ's full story includes Sustainable Beef's colorful beginnings in North Platte and details on how this plant is pushing competitors to upgrade their employment offerings.

from The Rural Blog https://ift.tt/Ms5qV9U A rural community bets on a beef slaughterhouse dedicated to changing the industry to attract American workers - Entrepreneur Generations

Posted by Entrepreneur Generations

Tweet