You Are Not a Gadget (But You Might Be a Tool)

The Web giveth and the Web taketh away.

I’d be the first to tell you that I love what the Web hath wrought--the ability to research, reach out, connect, create and learn in ways unthinkable just a few years ago.  But I’ve also been worried for a long time about whether the Web hath rot—at least in the form of bright, seductive, ever-changing screens calling to me ceaselessly from my laptop and phone.  (See I’m Going Crazy, But So Are You, and Does Technology Shape Our Ethics? for just a few examples.  The price of all this easy knowledge and endless pestering may, in fact, be stupidity and atrocious behavior.  Not mine, of course, but I’m a little worried about yours. :)

In the thoughtful, prosaic, (sometimes) inscrutable You Are Not a Gadget, technologist, musician (and now digital philosopher) Jaron Lanier proposes that the losses from the Web may be more than memory span and stolen music.  When our background, experience and personhood are all reduced to bits and bytes; when our creative product can be ripped out of context and used (free of charge) in a mash-up; when we engage in anonymous acts of digital violence; when we fall for the line that the Web itself is becoming some kind of superhuman creature. . .

Wait.  I didn’t mean to get all noamchomsky on you. 

Let me try it this way:

Have you ever moved your family into a new house?  Different kitchen, different bedroom arrangements, different furniture around the TV?  What happens?  People begin to connect and relate differently.  Really.  Kids find new burrows in which to do their homework.  Bedrooms become new kinds of bastions.  Dinner smells from the kitchen travel in different directions.  (Alas, still nobody but Mom refills the toilet paper.) 

I would propose simply that, first, we configure a house, and then the house configures us.

(On a smaller scale, have you ever moved your desk someplace new in your office?  Try it.  It changes the way you think and operate.  Honest.)

What Lanier proposes, and I buy, is that the design of the Web—much of which is haphazard in nature—has a very powerful effect on how we learn, communicate and relate.  And, if we leave the future design to people who don’t, say, share our same values of individual freedom, privacy and creativity—or maybe just don’t think about those subjects much--well, then, we’re taking a long walk off a short petabyte.

Here’s another tiny example.  If I hate something that I read in the local newspaper, I can write a letter to the editor.  My letter can be filled with vitriol, and be as cantankerous as I want it to be, but it can’t be unsigned or it won’t get published.  That’s one of the cardinal rules governing old, traditional newspapers; you can say it but you must take credit for saying it.  And that’s a meaningful rule, because it changes the way we behave.

What if you designed “a Web,” or better yet, fell into the design of “a Web,” which allowed all the vitriol but expected none of the byline. What would you have?  Flame wars.  Horrible discourse.  Bullying.  Some of the meanest back-and-forths imaginable.  And that’s what we’ve got, and we accept it, because, after all, it’s the Web.

Lanier’s point is that it didn’t (and doesn’t) have to be this way.  If you don’t like the set-up of furniture in the living room because people in your family stare at the TV and stop talking to one another, move the furniture.  Unless, of course, you were stupid enough to bolt it to the floor.  That’s called lock-in.

Lanier, being a musician, uses the MIDI as a great example of how lock-in occurs.  The MIDI was created by a musician trying to interconnect synthesizers to create a bigger sound for some recording he was doing.  Smart musician.  From that humble beginning several decades ago, however, the MIDI has become the basic building block for nearly everything we listen to.  We couldn’t even properly define a C-note for a few thousand years until the MIDI came along.  And now we’re locked-in, whether we like it or not.  “The consequences of tiny, initially inconsequential decisions,” Lanier writes, “often are amplified to become defining, unchangeable rules of our lives. . .The slightest change in something as seemingly trivial as the ease of use of a button can sometimes completely alter behavior patterns.”  (Which is why, incidentally, that the GUI Gurus have risen so high in the pecking order of software engineers.)

One of my favorite lines from Lanier, after he describes how hard it was for the railroads to battle “lock-in” around the gauge of their tracks, writes: “So while lock-in may be a gangster in the world of railroads, it is an absolute tyrant in the digital world.”

It’s worth pointing out that Lanier is hardly a Luddite.  He appreciates all that the Web hath wrought.  But he recognizes that “It is impossible to work with information technology without also engaging in social engineering,” and worries that the folks driving IT don’t have our best interests at heart.  “It takes only a tiny group of engineers to create technology that can shape the entire future of human experience with incredible speed.”

Who are these folks?  Lanier paints the bull’s-eye:

The way we got here is that one subculture of technologists has recently become more influential than the others. The winning subculture doesn’t have a formal name, but I’ve sometimes called the members “cybernetic totalists” or “digital Maoists.” The ascendant tribe is composed of the folks from the open culture/Creative Commons world, the Linux community, folks associated with the artificial intelligence approach to computer science, the web 2.0 people, the anticontext file sharers and remashers, and a variety of others. Their capital is Silicon Valley, but they have power bases all over the world, wherever digital culture is being created. Their favorite blogs include Boing Boing, TechCrunch, and Slashdot, and their embassy in the old country is Wired.

In particular, Lanier says, the web 2.0 crowd is often involved in thoughtless, helter-skelter, impersonal creation: 

The World Wide Web was flooded by a torrent of petty designs sometimes called web 2.0. This ideology promotes radical freedom on the surface of the web, but that freedom, ironically, is more for machines than people. Nevertheless, it is sometimes referred to as “open culture.” Anonymous blog comments, vapid video pranks, and lightweight mashups may seem trivial and harmless, but as a whole, this widespread practice of fragmentary, impersonal communication has demeaned interpersonal interaction.

The other point Lanier hammers home is that the open-culture-crowd-sourcers tend to be very conservative, traditional inventors—Linux being not much more than Unix II, for example, and Wikipedia entries tending to be an amalgamation of the top 3 Google search results.  The brilliant ideas—the iPhone, for example—are still being generated in closed-shop fortresses like Apple. 

Marxism may live on the web, but it tends to the average, like most committee work.

Is there nothing sacred in the world of the Web, Lanier asks?  If I labor for three years on a book, or three months on a song, it’s considered copasetic for some anonymous webtroll to take it, digitize it, use it, give it away, or combine it with other stuff and offer it as their own.  (The answer from the Web 2.0 luminaries: I should have given my creation away in the first place and made money on speaking engagements.  Oy.)

What won’t I touch, though?  What’s considered sacrosanct?  Yep: Advertising.  I will no more mash-up the Google ads on my website than intentionally cross a writer at TechCrunch.

The result is an on-line world where the individual lags far behind the crowd, which is a distant second to the advertisement.  And, fellow netizen, we just sat and watched it all happen.  

There’s much more in Lanier’s provocative book.  The problem, as I see it, is that if you read just this post and not Lanier’s book, then I have done what he is arguing ain’t so hot, and that is to take a body of thought (in the form of a flesh and blood, paper book), rip it out of context, separate it from its creator, mash it up with my own thoughts, and feed it back to you.  Web 2.0 at its best, and worst.   

One might argue that book reviews are very much Old World and represent good personhood.  But, in just this one instance—so as to alleviate the nagging voice (that is, I hope, not just my iPhone calling)—I’d ask you to buy Lanier’s book and read it for yourself.  All of it.  I promise it’s worth it.

In the end, I suppose, most of us can use, abuse or simply ignore what’s fed to us on the Web.  There’s not much in the design that we History majors can influence. 

But somewhere in an apartment in Cambridge, or a lab in Silicon Valley, some brilliant kid is trying to hook together two synthesizers for his friends but just happens to be inventing a building block for how we will perceive and interact with the world ten years from now.  It’s the gauge of our next railroad, the flow of rooms in our next home.  We can only hope that some thoughtful adult somewhere gets hold of that tiny, inconsequential invention before lock-in occurs.

Which leaves me with this simple concluding thought: I sure hope the right people read this book.

Posted by Entrepreneur Generations

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